We create memorable brands. timeless logos. beautiful websites.
We understand you and your business and craft a brand that resonates with your customers.
Black Rose Woodwork
Callum, from Black Rose Woodwork is an old soul in a young body. He oozes passion for woodwork and we crafted a logo and brand which matched. See the full project here.
Our Process for Building a Brand
Branding is not your logo, the colours you use or the typography on your website. Your brand is about how your customers see you. Branding is not something we design on a screen or in a notebook. Branding is about getting customers to associate a great product or service with your company. It is a customer-focused discipline, and our process ensures we always put your customers at the heart of the branding process.
We take a holistic approach to working with clients; thinking about the business as a whole from the start. Only when we have a clear understanding of how the business operates and who the customers are do we being to think about branding, logos or websites.
Continue reading for a detailed breakdown of our branding process.
Understanding your customers
The most important aspect of your business is your customers. We will spend some time understanding your customers and producing some profiles. We’ll also explore other aspects of your business.
Once we understand the scope of the work, the business and your customers, we will present some stylescapes. These will provide some initial direction and give us something to discuss.
Once we review stylescapes and make necessary changes, it’s time to narrow down the designs to choose a final direction. At this stage we’re not interested in specifics, but trying to get clarity on how the brand should feel.
Once we have agreed on the right feeling and have a stylescape which captures everything you want your brand to include, we will design a logo. You will have the opportunity to revise the design up to 3 times to ensure we achieve the perfect fit for your business. Depending on the brand, we will often provide a full logo and an icon which can be used on social media or smaller applications. We will present the logo in the form of brand guidelines which will outline how to use your logo, your brand colours, typography, photography and other key brand elements.
Once we have a logo and brand guidelines, we can get to work on your website. We can build simple brochure websites or more complex sites such as online course platforms and e-commerce. We can also optimise your website for search (SEO) if you wish.
Wider branding might include office stationery, leaflets, posters and packaging. We can also take on ad-hoc design work outside of a full branding project.
We take on projects of any size
If you do not need a complete brand or re-brand, we can take on smaller projects to build websites or design logos.